Elitewellness was established by advanced nutrition and exercise specialist Don Gordon from Elite Sport Nutrition who qualified in nutrition and weight management and applied nutrition through Future Fit Training and the University of East London.

With over 15 years experience in sporting competition holding a 3rd Dan Black Belt in Karate, as well as an International Certification in Kyusho Jitsu Self Defence. Don now competes as a masters triathlete Don and has acquired a wealth of international experience putting much of what he has learned into practice - working with individuals, coaches and athletes through sport nutrition seminars for groups and associations, such as the England and British Sport Karate Associations, as well as running an advice clinic in Essex.

Through continued learning from some of the top physicians in their fields (including Matt Lovell arguably one of the UK's number one sport nutritionists) Don keeps up to date with recent advances in nutritional protocols regularly attending lectures at the Royal Society of Medicine. Special interests include sport nutrition, inflammation, detoxification and women’s health.